What is a micro drama?
Short vertical episodes — a minute or two each — with characters, a plot and cliffhangers, made for the phone. The format that's already outpacing mobile streaming in the US.
Maybelline, Marc Jacobs, Crocs and P&G have already launched their micro-drama.
A series built for the thumb.
A micro drama is a vertical mini-series: episodes of a minute or two, shot for the phone, with real characters and cliffhangers that pull you into the next one. It exploded across Asia and is now taking off in the West.
For brands, it's a new kind of content: instead of interrupting with an ad, you build a story people choose to watch. We co-write it, produce the episodes with AI directed by a team, and you publish it vertical and ready to post.
The biggest brands have launched their series.
In China, a single beauty brand turned under ¥50M of short series into ¥3.3B in sales. source
From idea to series, in one pipeline.
The story
Bible written by Claude
The story
Bible written by Claude
The story
We co-write the story bible with you. Tone, characters, your brand's place in the plot. You sign off on everything.
Production
AI generation
Production
Image, video, voice, music. Generated and edited by AI, directed by us. No shoot.
Your languages
Multilingual dubbing
Your languages
Dubbing is done by AI, with natural voices. Produce once, publish everywhere.
Distribution
Ready to publish
Distribution
Vertical, ready to publish on TikTok, Reels, YouTube, or your own channels.
We produce it for you. Or we install the capability.
We produce for you
Turnkey. You keep control of the story, we handle the rest.
10 episodes, all-in, generation included.
- A half-day kickoff with your team
- 10 episodes produced by us, ready to publish
- Multilingual optional, languages of your choice
You produce in-house
Your team runs the platform. We train, we support.
Up to 120 episodes a year. That's ~€80 an episode.
- 1 season included every month (~11,000 credits)
- €5,000 onboarding to get started
- À-la-carte token kits to produce more or translate
What brands ask us.
What is a micro drama?
A short vertical series: episodes of a minute or two with characters, plot and cliffhangers, made for the phone. Viewers binge them the way they'd binge a show.
How is it different from a short film or a Reel?
It's serialized. Each episode ends on a cliffhanger that pulls you to the next, so people watch many in a row instead of one and out.
How does a brand use it?
By putting the brand inside the story rather than in an interruption. We write it, produce it with AI, and you publish it on TikTok, Reels or Shorts.
Launch your first series.
We frame the story with your team, we produce, we adapt. The reference spot is up for grabs. Now.