Micro drama vs an avatar reading a script.
A Synthesia-style avatar recites text to camera — perfect for training. A micro drama is real vertical storytelling your customers watch by choice.
Maybelline, Marc Jacobs, Crocs and P&G have already launched their micro-drama.
A read-out script vs a story people watch.
Avatar tools (Synthesia, HeyGen…) turn a script into a virtual presenter. Great for an internal module or a how-to. But nobody binge-watches an avatar.
Micro drama bets on story instead: characters, a plot, cliffhangers, your brand woven into the fiction. People don't watch out of obligation — they come back for the next episode. That's what holds attention.
The biggest brands have launched their series.
In China, a single beauty brand turned under ¥50M of short series into ¥3.3B in sales. source
From idea to series, in one pipeline.
The story
Bible written by Claude
The story
Bible written by Claude
The story
We co-write the story bible with you. Tone, characters, your brand's place in the plot. You sign off on everything.
Production
AI generation
Production
Image, video, voice, music. Generated and edited by AI, directed by us. No shoot.
Your languages
Multilingual dubbing
Your languages
Dubbing is done by AI, with natural voices. Produce once, publish everywhere.
Distribution
Ready to publish
Distribution
Vertical, ready to publish on TikTok, Reels, YouTube, or your own channels.
We produce it for you. Or we install the capability.
We produce for you
Turnkey. You keep control of the story, we handle the rest.
10 episodes, all-in, generation included.
- A half-day kickoff with your team
- 10 episodes produced by us, ready to publish
- Multilingual optional, languages of your choice
You produce in-house
Your team runs the platform. We train, we support.
Up to 120 episodes a year. That's ~€80 an episode.
- 1 season included every month (~11,000 credits)
- €5,000 onboarding to get started
- À-la-carte token kits to produce more or translate
What brands ask us.
What's the difference from a Synthesia-style avatar?
An avatar reads a script to camera — that's training. Micro drama is narrative content people watch by choice: characters, plot, cliffhangers.
Can I still work in a brand message?
Yes, but inside the plot, not as an interruption. The brand is part of the story, which keeps it watchable instead of skippable.
Is it slower to produce than an avatar?
No: image, video, voice and music are AI-generated and edited. You keep AI's speed, with real narrative direction.
Launch your first series.
We frame the story with your team, we produce, we adapt. The reference spot is up for grabs. Now.