By the time it's shot, edited, and live, the moment is already gone.
A traditional shoot means casting, a location, a shoot day (or several), then weeks of post before anything is ready to publish. Whatever it was built around rarely waits that long.
Maybelline, Marc Jacobs, Crocs and P&G have already launched their micro-drama.
The shoot is what's slowing you down.
A campaign built around a launch, a trend, or a cultural moment lives or dies on timing. Casting needs calls and confirmations. A location needs scouting and a booking. The shoot itself takes a day, sometimes more, and depends on everyone involved being free on the same day. After that, editing and revisions run for weeks before a single episode is cleared to publish. None of it is optional. It's what a physical shoot requires.
microdrama.studio writes and produces your branded series without a physical shoot. We build the story with you and produce the episodes with AI direction in-house, so a series that used to need a production company and weeks of lead time can go from brief to published while the moment it's built around is still current.
The biggest brands have launched their series.
In China, a single beauty brand turned under ¥50M of short series into ¥3.3B in sales. source
From idea to series, in one pipeline.
The story
Bible written by Claude
The story
Bible written by Claude
The story
We co-write the story bible with you. Tone, characters, your brand's place in the plot. You sign off on everything.
Production
AI generation
Production
Image, video, voice, music. Generated and edited by AI, directed by us. No shoot.
Your languages
Multilingual dubbing
Your languages
Dubbing is done by AI, with natural voices. Produce once, publish everywhere.
Distribution
Ready to publish
Distribution
Vertical, ready to publish on TikTok, Reels, YouTube, or your own channels.
We produce it for you. Or we install the capability.
We produce for you
Turnkey. You keep control of the story, we handle the rest.
10 episodes, all-in, generation included.
- A half-day kickoff with your team
- 10 episodes produced by us, ready to publish
- Multilingual optional, languages of your choice
You produce in-house
Your team runs the platform. We train, we support.
Up to 120 episodes a year. That's ~€80 an episode.
- 1 season included every month (~11,000 credits)
- €5,000 onboarding to get started
- À-la-carte token kits to produce more or translate
What brands ask us.
How much faster is producing without a shoot?
There's no casting calendar or location date to lock in before work starts, and no crew waiting on weather once it does. Writing and AI production run back to back instead of stalling on a shoot day, which is usually where most of a production timeline disappears.
Does moving faster mean lower quality?
No. The story is still written and directed like any series. What changes is the physical production layer that eats the calendar: casting and shoot days. That layer is replaced by AI production. The creative work around it stays the same.
Can this still work for a fast-moving trend or news moment?
That's the case it's built for. A series can go from brief to published while the trend is still live, instead of turning up after it has already moved on. Skipping the physical shoot is what keeps the timeline short enough to matter for something time-sensitive.
Launch your first series.
We frame the story with your team, we produce, we adapt. The reference spot is up for grabs. Now.