Great impressions don't mean anyone stayed.
Great impressions don't mean the video got watched. People leave in the first few seconds when nothing gives them a reason to stay. A character and a cliffhanger give them one.
Maybelline, Marc Jacobs, Crocs and P&G have already launched their micro-drama.
Micro drama: built to hold attention past the opening beat.
Impressions and click-through are easy to hit. Watch-through is harder, and it's the number that actually shows whether a video worked. A straight product video puts the pitch up front, so once the opening seconds pass there's little reason left to keep watching. A series works the other way: it opens on a character mid-scene and raises a question it won't answer yet. That's what keeps someone watching who had no obligation to.
microdrama.studio writes and produces that structure for your brand. We build the character and the cliffhanger with your product inside the story, cast and shoot the episodes with team-directed AI, and deliver them vertical, ready to post. Every episode is built to get past the first few seconds, because that's the only part of the video a viewer decides on before they've seen anything else.
The biggest brands have launched their series.
In China, a single beauty brand turned under ¥50M of short series into ¥3.3B in sales. source
From idea to series, in one pipeline.
The story
Bible written by Claude
The story
Bible written by Claude
The story
We co-write the story bible with you. Tone, characters, your brand's place in the plot. You sign off on everything.
Production
AI generation
Production
Image, video, voice, music. Generated and edited by AI, directed by us. No shoot.
Your languages
Multilingual dubbing
Your languages
Dubbing is done by AI, with natural voices. Produce once, publish everywhere.
Distribution
Ready to publish
Distribution
Vertical, ready to publish on TikTok, Reels, YouTube, or your own channels.
We produce it for you. Or we install the capability.
We produce for you
Turnkey. You keep control of the story, we handle the rest.
10 episodes, all-in, generation included.
- A half-day kickoff with your team
- 10 episodes produced by us, ready to publish
- Multilingual optional, languages of your choice
You produce in-house
Your team runs the platform. We train, we support.
Up to 120 episodes a year. That's ~€80 an episode.
- 1 season included every month (~11,000 credits)
- €5,000 onboarding to get started
- À-la-carte token kits to produce more or translate
What brands ask us.
Our impressions and click numbers already look fine. Why does watch-through matter?
Because impressions and clicks only measure whether someone was shown the video or tapped play, not whether they saw the message. If most people leave in the first few seconds, the budget behind those impressions is going toward video nobody actually watched.
Where does the product message fit if the hook comes first?
Inside the story, not before it. The character and the product live together from the opening shot, so the hook that holds attention is already carrying the brand rather than delaying it.
Does the character-and-cliffhanger structure work outside a full series, like a single ad placement?
Yes. Each episode is written to work as a standalone hook even when someone only ever sees one, while still rewarding anyone who watches the next one.
Launch your first series.
We frame the story with your team, we produce, we adapt. The reference spot is up for grabs. Now.