Every branded vertical series raises the same question. Shoot it the traditional way, or produce it with AI.
A branded vertical series, sometimes called a branded microdrama, has to get made somehow, and a shoot-based production and an AI-assisted one solve that brief in very different ways, especially once budget, timeline, and multiple languages enter the picture.
Maybelline, Marc Jacobs, Crocs and P&G have already launched their micro-drama.
What changes between a traditional shoot and an AI-assisted production
Traditional production for a branded vertical series still follows the classic path: a script becomes a shoot, a shoot needs a crew and a set, and a crew and a set need scheduling, permits, and several weeks or months before an episode is ready to publish. That process covers one format and one language at a time, so adding a market usually means going back to some version of the same shoot, or at least a new voice pass and a new edit, rather than a quick extension of what already exists.
An AI-assisted production, the way microdrama.studio runs it, removes the shoot itself: there is no crew on site and no set to build, because images, video, voice, and music are generated, then assembled and directed narratively by a production team rather than a camera crew. That changes the shape of the cycle more than it changes the craft, since someone still has to write the story, cast the characters, and cut the episode together. Once a series exists in one language, multilingual versions come from AI dubbing applied to that produced version, so a new market does not require a new shoot, just a new voice track built on the same generated episode.
The biggest brands have launched their series.
In China, a single beauty brand turned under ¥50M of short series into ¥3.3B in sales. source
From idea to series, in one pipeline.
The story
Bible written by Claude
The story
Bible written by Claude
The story
We co-write the story bible with you. Tone, characters, your brand's place in the plot. You sign off on everything.
Production
AI generation
Production
Image, video, voice, music. Generated and edited by AI, directed by us. No shoot.
Your languages
Multilingual dubbing
Your languages
Dubbing is done by AI, with natural voices. Produce once, publish everywhere.
Distribution
Ready to publish
Distribution
Vertical, ready to publish on TikTok, Reels, YouTube, or your own channels.
We produce it for you. Or we install the capability.
We produce for you
Turnkey. You keep control of the story, we handle the rest.
10 episodes, all-in, generation included.
- A half-day kickoff with your team
- 10 episodes produced by us, ready to publish
- Multilingual optional, languages of your choice
You produce in-house
Your team runs the platform. We train, we support.
Up to 120 episodes a year. That's ~€80 an episode.
- 1 season included every month (~11,000 credits)
- €5,000 onboarding to get started
- À-la-carte token kits to produce more or translate
What brands ask us.
Is AI-assisted production actually faster than a traditional shoot?
It removes the parts tied to a physical shoot, so there is no scheduling a crew, a set, or a location, and no waiting on weather or availability. Writing, voice and visual direction, and editing still take real time, so the gain comes mostly from cutting out shoot logistics rather than from skipping the creative work.
How does producing a vertical series in several languages actually work?
The series gets produced once, in one language, and each additional market is handled through AI dubbing built on that same produced version rather than a new shoot. In a traditional production, adding a language usually means a new voice pass at minimum, and sometimes reshooting on-camera dialogue scenes.
Does an AI-assisted production still have creative direction, or is it fully automated?
There is still a production team behind it: someone writes the story, directs how characters look and sound, and edits the episode together. What differs from a traditional shoot is that images, video, voice, and music are generated rather than filmed, so the team's work moves from set direction to narrative and generation direction. That is the process microdrama.studio uses to produce branded vertical series, from script to multilingual episodes, if you want to see it applied to a specific brand.
Launch your first series.
We frame the story with your team, we produce, we adapt. The reference spot is up for grabs. Now.