Your customers spend their evenings watching series. Not your ads. That is the whole problem with brand advertising today, and it is exactly what micro-drama solves.
What is a micro-drama
Vertical mini-series, short episodes built for the thumb, with characters, cliffhangers and a plot that makes you want the next one. The format was born three years ago in Asia. It is already watched more than the box office there, and in the US time spent on short-drama apps has passed mobile Netflix.
The difference with a classic ad: you do not watch a micro-drama out of obligation. You watch it by choice.
Why big brands are moving in
This is no longer a niche experiment. Maybelline launched its Christmas series. Crocs passed ten million views with theirs. Marc Jacobs, P&G and others are following. A share of new dramas are already commissioned directly by brands.
The reason is simple. When your brand is inside the story, not interrupting it, the viewer stays. And comes back for the next episode.
What it replaces
A classic shoot costs you twenty to twenty-five thousand euros, takes weeks, and gives you one video in a single language. AI-produced micro-drama changes the math: a fraction of the cost, episodes in series, and all your languages at once thanks to dubbing.
Not to be confused with an avatar reading a script, training-tool style. Here we are talking real storytelling, with characters you follow.
How it works in practice
Four steps. We co-write the series bible with you: tone, characters, your brand's place in the story. You sign off on everything. Then image, video, voice and music are generated and edited by AI, directed by a team. Multilingual dubbing is handled by AI, with natural voices. You receive the episodes in vertical, ready to publish on TikTok, Reels, YouTube or your own channels.
You can even drive it from Claude, in natural language, through the Micro Drama connector.
The spot is still open
In Asia, the market is already saturated. In France and Europe, branded micro-drama is only starting. That is precisely the window. The brand that settles into this format now becomes its sector's reference before the others.