Blog
The micro-drama journal
Trends, behind-the-scenes and how-tos on the video format that actually holds attention.
Branded micro-drama·Launching a brand micro-drama: the format that devours attention
Micro-drama, the vertical mini-series booming in Asia, is coming to brands. Why, how, and what it costs to launch yours.
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Branded micro-drama·Micro-drama: the brands that already launched their series
Maybelline, Crocs, Marc Jacobs, P&G… a look at the brands already producing micro-dramas, and what it tells you about the format.
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Sectors·Beauty, fashion, luxury: why these sectors adopt micro-drama
Beauty, fashion and luxury are on the front line of micro-drama. Why these sectors, and how the format serves their image.
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